When a writer finishes a novel and lands a contract with a publisher, his/her work is not done. Actually, it's far from being over with. Whether you traditionally publish or self-publish, the road is still the same. There is a lot of promotion and marketing ahead that only you can do. Yes, some publishers will kick-start your career by knowing people in the right fields, but most of the time you're the only one who can meet with your readers and give them a reason to read your books.
Here are some ways to start the process before you finish the work in progress:
--Social media networks are the key. If you don't have an established Twitter, Facebook, LinkedIn, or Myspace account, those readers who join those sites to find the latest information about their favorite authors will miss out on what you have to offer.
|I'd wear one, would you?|
--A blog comes in handy for writers who like to help other writers in the craft and connect with even more readers. At the end of the blog tour for To Love An Irishman, I joined my first blog hop and I had over 40 people comment on one post!
--Make a name for yourself. A brand, even. You could create a tagline or interact with as much people as possible. The more readers who hear your name will remember it in the future.
--Other ways to promote include hosting a giveaway on Goodreads, having a release party for your book at your house or a friends, making t-shirts like the one above, creating a hangout session on Google+ to interact with your readers through video, etc.
It doesn't matter what you do, just get out there. Yes, I could've done a lot more for my debut release, attended conferences and hosted a party in my hometown, but I chose to do most of my marketing online. I created a video during the book release party, and I was interviewed by several blog owners.
The best thing about self-promotion is that you learn more tips and tricks along the way.
Right now, I'm on the home-stretch of my work in progress. In between writing and the other projects I have going on, I'm starting the promotion for my book. And it doesn't have a publisher yet. :)
Do you have any tips that are not mentioned here? How do you self-promote your books? Please tell me in a comment below. Thank you for reading!